Infographics
Inforgraphics were used on social media and on leaflets to illustrate six key benefits of bus travel. The messages on our infographics were displayed alongside bright and colourful imagary to encourage viewers to choose bus. These messages aimed to raise awareness of the many benefits bus travel can have for the planet, the community, and your physical and mental health.
Photography
Our photographers attended a number of #lovemybus events and captured the enthusiasm for the campaign from the #lovemybus champions, bus operators, and politicians at the Scottish Parliament, in Ayr, and in Kilmarnock. Our photos were used on social media and in impact reporting to showcase the liveliness of the #lovemybus events.
Materials
The #lovemybus logo was used on a number of materials that were distributed throughout the campaign to supporters, champions, and the public. The vibrant and colourful materials exhibted the positive tone of #lovemybus and helped to bring the campaign to new audiences.
Branding
The #lovemybus branding has been used at bus stations and on Stagecoach buses to share the positivity of the campaign. Our bright and colourful designs showed statistics and key messages to people at events across Scotland in Ayr, Kilmarnock, Glasgow, and the Scottish Parliament.
