John Pinkard, Managing Director, Ansons Consulting Ltd

"In 2020, we made some really exciting changes, including strategic hires, rebranding and developing a new website. I set the company up in 2011, to create a business that aligned closely with my values, and after nine years, I felt it was time to invest in a new visual identity.

“The team from Transform Creative did a wonderful job of developing our new branding, which hints at the values and history behind our original logo while simultaneously projecting a more professional, outward-facing image that reflects how we have grown as a company and where we are heading. This is showcased brilliantly in our new website.

“You shouldn’t look further than the Transform Creative team if you need top-notch professionals with a passion for creative design.”

The brief

When they came to us, Ansons didn't really have a strong visual identity. They had expanded as a business without creating a brand to match, and although they were well known in the public sector there was less recognition of the Ansons brand among businesses.

Ansons commissioned Transform Creative to give them a revitalised new brand which reflected their position as one of Scotland's leading travel and transport consultancies.

New Logo

We created a new logo for Ansons together with a Style Guide which set out the brand colours, fonts and design principles.

Templates

We created a whole suite of branded templates for Ansons to use in their day-to-day work. These included templates for reports, presentations and letters, together with a LinkedIn banner and branded email signature. We also designed a generic company business card and pop-up banner.

The result was a clearly recognisable, professional brand that lets everyone know who they are and what they about - experienced, professional, contemporary, creative and environmentally-minded.