Our brief: To design a public-facing campaign to encourage people to walk for short everyday journeys instead of taking the car.

The four characters we developed highlighted the benefits of taking ‘a wee walk’, for your physical and mental wellbeing, your pocket and the planet.

The campaign was launched with the four characters at the Scottish Parliament, with the support of various MSPs.

The campaign was rolled out across select regions in Scotland and could be spotted out on the streets, on bus backs or at local cafes and schools.

We also created a local radio advert, video animation and other social media assets.

The campaign had incredible results, with 1 in 3 choosing to walk instead of drive for short journeys.

You can find out more about the campaign’s performance here.

Take a look at where the creative concept started below…

Find out more about the campaign, and watch the full-length video at aweewalk.scot