Transform Creative

Our team

Our team consists of experienced professionals in  graphic design, branding and marketing, web design, illustration, photography, digital communications, campaigning and public affairs.

Featured
Elspeth Wray Head of Enterprise Elspeth is the leader of Transform Creative. A qualified Project Manager with over twenty years’ experience, she is responsible for managing all Transform's jobs and keeping every client happy. Elspeth previously l

Elspeth Wray
Head of Enterprise

Elspeth is the leader of Transform Creative. A qualified Project Manager with over twenty years’ experience, she is responsible for managing all Transform's jobs and keeping every client happy. Elspeth previously led business development, marketing and stakeholder engagement activities at the Design Council, the Commission for Architecture and the Built Environment and private sector consultancy the Wood Group. She holds the Association for Project Management Professional Certificate.

Ana Soldatenko Graphic Designer Ana founded Transform Creative in 2015 and has since delivered commissions for some of the most prominent organisations in Scotland’s third sector. She is equally skilled in designing for print and digital with a k

Ana Soldatenko
Graphic Designer

Ana founded Transform Creative in 2015 and has since delivered commissions for some of the most prominent organisations in Scotland’s third sector. She is equally skilled in designing for print and digital with a keen eye for branding and photography. Most recently she designed for clients such as the National Trust for Scotland, Aberdeen Art Gallery, Museums & Galleries Edinburgh, and two Scottish Design Awards-nominated exhibitions for the National Museum of Scotland.

Peter Urwin Website Developer and Designer Pete is a web designer and developer with over twenty years' experience. He has extensive expertise in web design and development, content management systems and ecommerce, search engine optimisation and

Peter Urwin
Website Developer and Designer

Pete is a web designer and developer with over twenty years' experience. He has extensive expertise in web design and development, content management systems and ecommerce, search engine optimisation and email marketing. Pete spent eight years at a leading Edinburgh creative agency before starting Urwin Studio in 2008, and has since worked extensively with non-profits, public sector bodies, small businesses and corporate clients.

Colin Hattersley Photographer Colin is an Edinburgh-based photographer offering photography for charities and social enterprises, corporate and public sector clients, arts organisations, festivals and public relations agencies. He works across S

Colin Hattersley
Photographer

Colin is an Edinburgh-based photographer offering photography for charities and social enterprises, corporate and public sector clients, arts organisations, festivals and public relations agencies. He works across Scotland and internationally. He has a solid background in media, having freelanced for publications including The Times, The Scotsman and The Herald groups. This gives him a great understanding of how to take pictures that will sell a story.

Andy Smith Creative Director Andy Smith is a Creative Director with a range of skills across graphic design, advertising, direct marketing and brand identity. He has 18 years of experience in the top agencies in Scotland and has worked with a hug

Andy Smith
Creative Director

Andy Smith is a Creative Director with a range of skills across graphic design, advertising, direct marketing and brand identity. He has 18 years of experience in the top agencies in Scotland and has worked with a huge range of brands from banks to beers, charities to cheeses and everything in between. He has developed a commercially effective and successful portfolio of projects, and has enjoyed success in The D&AD Awards, The Roses Awards, The Nods, The Scottish Creative Awards, Marketing Star Awards, and the International Dream Awards.

Tom Holmes Graphic Designer and Illustrator Tom is an experienced graphic designer and vector illustrator, based in Glasgow. He applies his eye-catching design style to projects such as logos, infographics, icons, character design, maps and broch

Tom Holmes
Graphic Designer and Illustrator

Tom is an experienced graphic designer and vector illustrator, based in Glasgow. He applies his eye-catching design style to projects such as logos, infographics, icons, character design, maps and brochures. Tom can be relied on to provide an efficient, responsive, reliable and flexible service to all clients, whilst also, of course, being a great designer.

Bob Carr Motion Graphics Designer Bob is an Edinburgh-based digital designer and motion graphics artist with over 15 years of experience as a creative professional. He has previously worked in digital education at The University of Edinburgh,

Bob Carr
Motion Graphics Designer

Bob is an Edinburgh-based digital designer and motion graphics artist with over 15 years of experience as a creative professional. He has previously worked in digital education at The University of Edinburgh, then later joined several tech startups as design lead and product manager. Bob has produced video content for companies, public sector and education, specialising in product/service explainers and other promotions. Having graduated with a degree in design and an MBA, Bob has helped to launch many new businesses and products to market.

Emily Fraser Graphic Designer Emily is an Edinburgh-based digital designer and design director with over 15 years experience in the industry. She has worked on a variety of clients from the BBC to local distillery start ups doing a range of work

Emily Fraser
Graphic Designer

Emily is an Edinburgh-based digital designer and design director with over 15 years experience in the industry. She has worked on a variety of clients from the BBC to local distillery start ups doing a range of work including branding, motion graphics, video editing, web design and print. Having graduated with an MSc in Digital Design in 2020 from Edinburgh University, she also has a keen interest in 3D design and exploring innovative digital design.

Barry Shelby Copywriter Barry is an accomplished freelance journalist and copywriter with some 35 years of experience on two continents. Clients have included the Glasgow Herald, the Guardian and the National Theatre of Scotland. Raised in Califo

Barry Shelby
Copywriter

Barry is an accomplished freelance journalist and copywriter with some 35 years of experience on two continents. Clients have included the Glasgow Herald, the Guardian and the National Theatre of Scotland. Raised in California with an undergraduate degree from UC Berkeley, and a Master's degree in journalism, Barry is a former resident of New York City, where he spent not quite 14 years working as an international news editor. He now stays on a croft in the Outer Hebrides. Here he raises Blackface sheep for mutton, hens for eggs and vegetables for . . . vegetables.

Julianne Robertson Media & PR Advisor Julianne is a Dundee-based communications specialist with over 20 years of experience in journalism, feature writing, PR, podcasting, media relations and content strategy. She provides publicity, writing

Julianne Robertson
Media & PR Advisor

Julianne is a Dundee-based communications specialist with over 20 years of experience in journalism, feature writing, PR, podcasting, media relations and content strategy. She provides publicity, writing and content marketing services to clients in various sectors, specialising in sustainable, nature-based and rural businesses. With corporate and freelance experience across a range of industries, including transport, horticulture, water, media and publishing, she’s well placed to support brands and businesses with advice and action to help them thrive. Julianne has a passion for clear and honest communications, and loves to craft words and images to inform and engage communities, inspire action and promote trust.

Jono Neilson Brand Advisor and Copywriter Jono is a copywriter who really knows how it feels to own a brand. After graduating with a BA and MSc in Brand Marketing, he enjoyed an 8-year client side career as a brand manager and sales trainer for i

Jono Neilson
Brand Advisor and Copywriter

Jono is a copywriter who really knows how it feels to own a brand. After graduating with a BA and MSc in Brand Marketing, he enjoyed an 8-year client side career as a brand manager and sales trainer for industry leaders including Mitchells & Butlers, Arvato Bertelsmann, and Microsoft. This experience allows Jono to write compelling copy for a broad range of industries and audiences, while appreciating the perspectives of brand stakeholders on all side of the table. His recent work includes copy for Aberdeen-Angus Cattle Society, Macb Water, and Cancer Support Scotland.

Jane Maher Marketing and PR Advisor Jane's experience covers press and media relations, media training, crisis management, internal and corporate communications, events and senior client management. Her sector experience is vast and spans across

Jane Maher
Marketing and PR Advisor

Jane's experience covers press and media relations, media training, crisis management, internal and corporate communications, events and senior client management. Her sector experience is vast and spans across public, B2B and consumer clients including energy, waste recycling and professional services, right through to food and drink, leisure and tourism, both in the UK and internationally. She was ranked in the Scottish Business News’ 40 under 40 league table and has won Marketing Society awards for Tesco, Loch Fyne Oysters, and packaging giant Logson Group.

 

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“Transform Creative helped to provide graphical spark and visual flare to our campaigns work and were a pleasure to work with. They are very much tuned in third sector needs and thinking we will undoubtedly use them again for our visual and creative needs in future.”
— Stuart Hay, Director, Living Streets Scotland