Transform Creative
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Port of Bergen

The Port of Bergen commissioned Transform Creative to create a new brand to launch the Environmental Port Index, an international initiative to cut carbon emissions and air pollution from the shipping industry. We built a team of specialists to give their vision an effective voice. Our work on the Environmental Port Index won at the D&AD Awards 2021 - the world's most prestigious benchmark for creative excellence in design and advertising.

We continue to provide design support to expand the Environmental Port Index around the world.

Even Husby, Head of Environment, Port of Bergen:

"At EPI, we were looking for a company to support us with branding, website development and video production. Transport Scotland's social enterprise Transform Creative was a perfect match. EPI aims to improve environmental conditions in the ports and port cities. Transform Scotland holds similar ambitions regarding sustainable transport.

The competency of Transform Creative's staff has helped us develop EPI's branding in a skilful way. I strongly recommend their services."

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 The first step was to conduct a brand workshop in their home city of Bergen, Norway. Art Director Andy Smith ran a one-day workshop and took them through a series of exercises to explore their collective values, beliefs and purpose. From this, a Brand Messaging guide was created, which gives The EPI a consistent and focussed way to communicate with people.

We developed a story, script and structure for a video and sourced a combination of stock footage and content supplied by the Port of Flam. A voice over artist was commissioned to bring the script to life, chosen for her clear English with a Scandinavian accent. She captured the tone of voice of the brand and the sentiment of the story.

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We also identified that a practical and highly useful tool for the EPI team would be a PowerPoint template. This was styled with the newly developed EPI visual identity and contained editable and fixed elements, to enable any member of the team or third-parties to use it to create presentations which were consistently on-brand.

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We built the EPI website. This hub needed to act as their shop-windows, brand ambassador and source of information. Our copywriter used the brand messaging guide to write compelling messages and content for the site, and our art director created a visual direction for the site. This was embraced and translated by our web developer and designer to give the brand its digital home.

To complement the website we created a digital leaflet which provided a one-stop promotional resource for the Environmental Port Index.

We also designed exhibition materials for trade events in Europe and north America, to bring the Environmental Port Index to new and expanding audiences.